I’m Aspen Ma, a Bay Area Product Designer who finds low-resource, high impact ways to improve the user experience. I've helped startups across multiple industries groups audit their MVPs, ship UI improvements on shoestring budgets, and refine their brand identities to be engaging and consistent across products. If you’ve got a project that brings value to people’s lives, I’d love to talk about it.
I launched new features for an event organization app with 28,000 users. A new way for attendees to participate in large tournaments was added. Hosts were given new tools to communicate who was eligible to attend events, with a 10% adoption rate.
I overhauled the search and browsing experience of a modular fiction archive to make it faster for users to find what they want. The new site uses powerful e-commerce style filtering users are likely to be familiar with. Along the way, I gave the site a visual update to improve information hierarchy.
I created comprehensive marketing materials for a SaSS startup, including website, logo, and promotional video. During this period, the company gained $5 million in funding. My website redesign increased average engagement time by 561%.